Playbook
Let AI help you analyze and understand user sentiment accurately.
Sources
Zendesk
Intercom
Gong
Grain
Chorus
Getting started
User sentiment analysis is a crucial activity for product teams. Understanding how users feel about your product allows you to make informed decisions that enhance user experience and satisfaction.
However, manually analyzing user feedback can be time-consuming and prone to biases.
In this playbook, we'll show you how to leverage Merlin to automate the process of analyzing user sentiment.
Step 1: What you'll need
You'll need access to Lancey's Merlin agent.
Connect to your product analytics, customer support, and CRM platform within Lancey's integration tab.
Step 2: Setting up filters
Once Merlin is set up, it's able to make sense of your product data automatically. We'll leverage Merlin's ability to analyze, segment, and action for the next steps.
Effective sentiment analysis requires a clear objective. So let's go ahead and define the type of user feedback we want to analyze among our customer base.
For example, you might be interested in analyzing all feedback from users who have recently interacted with the new onboarding feature and mentioned their satisfaction level.
Prompt
Analyze feedback from users who have interacted with the onboarding feature in the last 30 days and mentioned their satisfaction.
Merlin will handle the tedious work of sifting through your feedback data, identifying relevant comments, and providing you with a sentiment analysis summary.
Step 3: Sending messages
Now that we have a comprehensive understanding of user sentiment from the analysis, the next step is to engage with these users through personalized communication.
Merlin can help you draft and send customized emails based on the sentiment analysis results. Whether users have expressed positive feedback, concerns, or suggestions, Merlin will tailor the message to address their specific sentiments effectively.
We Value Your Feedback on [Product/Feature]
Hi [First Name],
We appreciate you taking the time to share your feedback about [Product/Feature]. We appreciate you taking the time to share your feedback about [Product/Feature]. We're sorry to hear that your experience hasn't met your expectations. Your feedback is invaluable to us, and we take it seriously as we strive to improve our product.
To help us understand the issues better, could you please provide more details about the specific challenges you faced? Your insights will directly contribute to our efforts to enhance [Product/Feature].
In the meantime, we would like to offer our assistance to resolve any immediate concerns you may have. Please let us know how we can support you.
Thank you once again for your honest feedback. We are committed to making improvements and ensuring a better experience for you and all our users.
Thanks,
[Product Manager]
Wrapping up
And we're all done here! Get back to building great products. We also have other playbooks you can explore.
